Nike by Melrose

how can a shop bring a neighborhood together?

We had an incredible opportunity when we heard that Nike wanted to make a store on Melrose that rewarded “members”. The Melrose area in LA is one of the most popular parts of town to live in while somehow being devoid of the neighborhood feeling. So we thought: what if this new Nike store could be a living, breathing neighborhood shop that not only rewards local members but grows with them?

That’s exactly what Nike by Melrose is. A “smart” store that uses locals’ data to break down the barriers of retail. It’s a brick and mortar with the nimbleness of disruptive online retail. With personal rewards for hitting goals, and an inventory that changes bi-weekly, dictated by shifting workout habits in the area, every visit to Nike by Melrose is different, making it a recurring destination for the people in the area.

The shop also offers a 1:1 line of communication with the store manager for questions about product as well as Nike coaches who can help tailor your workout depending on your goals.

The success of Nike by Melrose has led to the concept becoming a new retail program for Nike: Nike Live, which will be rolling out into other markets across the globe over the next few years.

C. 2018 - HUSTLE